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The answer to these questions https://womenandtravel.net/stockholm-travel-guide/ may have big implications for the pleasure industry. As the world’s comfort producers struggle to make a profit in trend, they’re looking to boost sales and profitability by expanding into elegance. According to a Mckinsey report, flower and cosmetics are a “flagship” company that can drive development in many other categories for pleasure brands.
But the technique is not without dangers. The crowded category can be difficult to split. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.
The circumstance of Burberry, which took its charm business in- residence under original Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the bank’s licence contract with Interparfums Sa, which held the certificate for its Montblanc and Van Cleef & Arpels shampoos, sent shares of the company tumbling 9.4 pct on Sept. 6. Kering’s order of Creed at a 14- instances sales different in October moreover made investors sit up and take notice.